Chemins de fer luxembourgeois
Role: Lead Designer at Nvision Luxembourg © 2019
The Luxembourgish National Railway Company approached Nvision, in collaboration with Fujitsu Luxemboug to redefine their three websites: travellers, fret and corporate.
Three different kind of users. One global approach to redefine content, improve user experience and harmonize the CFL’s universe.
Take a seat
We started by conducting Design Thinking workshops to define sharp and precise use cases and, at the same time, involve CFL teams in the creative process.
Our main goal was to understand business requirements and translate the company’s lingo into the user’s language.
Together, we decided to reorganise content hierarchy, focus on making the website more accessible and easy to use, making actions and options more homogeneous, visible and recognizable and preventing errors for a smoother global interaction.
Clear Process
Three websites were actually reunited. Different expectations from different kind of users, looking for different kind of information.
To ideate new solutions, we deconstructed each userflow and defined one main option (or call to action) per screen, when we needed it.
Once our ideation workshop over, we got back at our desk to translate ideated solutions into tangible wireframes. And we were ready to test new solutions every week.
workshop structure
Identify pain points in the user journey
Create low-fidelity prototypes and test them with the team
Design the new solution following the design system
Site web des CFL - Fin 2018
Site web des CFL - Fin 2019
Every workflow got refreshed
And it payed off! This symbiosis mindset between CFL, Fujitsu Luxembourg and Nvision resulted in not only renewed and reunited websites but also much more usable and accessible experience for each kind of user, on each kind of device.
Personal outcomes
As Lead Designer on the project, I mostly learned to deal directly with mixing business and users needs. In other words, enhancing the way the Luxemburgish rail company communicate online with their travelers was a huge motivation. Thanks to the different teams involved, I deeply learned what it is to speak the user’s language.
Once more, I verified my personal hypothesis: user satisfaction increase business outcomes and get brand and audience closer.